Eco fashion- I got this inspiration after the lecture with Bruce Montgomery-(WEBSITE) who stressed how bad the industry is at the moment in terms of how much waste we produce each year- the state of stores and how little respect that we as a nation and world have for clothing. Keeping things ethical and ecologically friendly would be a good route to think about, as the person I am aiming at would also be very nice so they would do things like this. And also it adds to the exclusivity- for example ALBAM source everything from England and this makes the consumer feel exclusive, responsable and it is also a very good brand image- respectable and full of heritage.
From this DC said that the pop up shop could have elements of being eco friendly by having Time outs to conserve energy or the app could...
I could make some canvas bags, things that people could have as promotional things but also that they can use which will help to reduce carbon emissions.
IM EXCITED! :-D
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