Meeting with DC!!!!

SOOOO GOOD!

as usual i made copious notes and what not. it was so good to meet with him, and get an industry point of view on my ideas. and especially as im focusing on menswear it was SO helpful to get a mans point of view on everything, it put things into perspective and one of my favourite things that darren said "Mens fashion is not about mens fashion, it is about mens function". This is so true, we were researching together and I asked what is best selling/ any current trends etc, and DC said that Mens fashion doesnt really change. "why is mens fashion not moving?- because it doesnt date" therefore it is all about accessories, gadgets, products, the lifestyle and how that comes across, men like to feel part of a pack. And this is where the focus on selling a lifestyle comes into plan! All the websites we went through backed this up completely. I am really excited and motivated to get this done. As for the outcome straight away DC was like "Paper is out" technology all the way! haha. I'm glad because I really wanted to create it digitally, images look crisp, and I want it to be interactive in some way. In order to tie it in with the consumers needs for gadgets I aim to perhaps make it like a downloadable magazine which users can subscribe to almost like a podcast. I also think that men are very brand loyal so it is very important to get it RIGHT! ANYWAYS. Enough of the writing as I just blab on and also it is boring. We should be able to work things out purely by sight, if the image and the portrayal is acurate enough who needs words??? OKAY THEN!