So I'm looking at advertising and how it socially affects us. Focusing on semiotics and things like that I'm going to analyse some campaigns and stuff.
Looking into Diesels "Be Stupid" 2010 campaign and their video- love the typographical video animation its really cool but is the message all that great?
Promoting stupidity... Really now...?! The text in the video is taken from the Be Stupid Philosophy by Diesel and although they say its all about fun living etcetera I think that it is a bit well STUPID! haha... Okay fair enough perhaps their target market are the type of people who just GET the quirky ways they promote their brand and think of it as a pisstake on a lifestyle but maybe some kids might watch it and think oh sweet i can be stupid and its cool now!? dont get me wrong i love their advertising but now I am having to take biassed looks on things in order for me to analyse them fairly i thought id have a rant! ALSO I remembered "pete the meat puppet" ANOTHER ridiculous campaign diesel launched- an online video promoting (if you can call it that) the brand which basically is just a story about a butcher who creates a son out of some meat who then comes to life, the video goes on to explore the life of "pete the meat puppet" and takes you through his adventures of turning into a rock star, taking drugs and having sex with cows... very VERY ridiculous
- i noticed that throughout the video you dont really even see any of the branding appart from at the beginning "diesel presents..." or whatever it says... Worth a watch if you can stand the haunting soundtrack for the whole 3/4 mins or so. Going to look at more of diesels online campaigning for my dissertation as I think it has ALOT of talking points!
Diesel claim that their consumers get the messages and understand their campaigns... what about the rest of us?!
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