one

So from now on I am going to start designing my layouts and then developing these on InDesign. I need to start looking at content for each page of my publication also. And finding a way of making it interactive. I am thinking of keeping it all on one big page with elements that can move. As I want to experiment a bit and try out new ideas that I havent done before.

I am also going to create a survey which will help me with some market research and it will also help with choosing the name for my prototype. It will allow me to connect with the consumer also.

Then I can start developing the brand identity. I know exactly what I want it to look like so I am just filling in the gaps.

At the weekend I am doing store visits which will allow me to create my consumer profiles and get in the mind set of where they would shop and what the environment feels like.

TO DO LIST...
Survey
World Cloud
Store Visits
Consumer profile
Brand Identity
Designs