Today I have been doing so much research, I have started to create my colour and texture boards ready so that I have something to discuss next week when I am with the colour and material department. As well as this I received my reply back from New York, the information was really helpful and has made things SO much clearer! I spent a short part of the morning with Ellie from PR, she gave me loads of editorials and press cuts from magazins in Sweden, Norway and Finland, which was a fantastic help as it allowed me to find out what media consumption "Petra" would have.
Quite tired really after today, but tommorrow is the weekend and I can't wait for a lie in!
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